Digital Marketing Campaign That Delivered 3x ROI for a Restaurant Chain
Spice Route Restaurants wanted to drive footfall across their 4 Kochi locations during a competitive period. Our integrated digital marketing campaign combining Meta Ads, Google Ads, and influencer marketing delivered a 3x ROI and filled every weekend table for 3 months straight.
🎯 The Challenge
Spice Route had a strong product but low brand awareness outside their immediate locality. They were losing weekend business to newer, better-marketed competitors and their social media presence was inconsistent.
💡 Our Solution
We ran a 90-day integrated campaign:
- Meta Ads targeting food enthusiasts within 15km of each restaurant, with A/B tested creative sets
- Google Ads for "restaurants in Kochi", "best Kerala food", and competitor brand terms
- Partnership with 12 Kerala-based food influencers (combined reach: 380,000)
- Weekly social media content calendar: Reels, stories, and UGC campaigns
- Online reservation integration with table management system
- Google Business Profile optimisation across all 4 locations
📈 Results & Outcomes
- 3x return on ad spend across all channels
- Weekend reservations reached 100% capacity for all 12 weekends of the campaign
- Cost per in-restaurant visit: ₹48 (industry benchmark: ₹120+)
- Instagram following grew from 2,100 to 18,400
- Average Google review rating improved from 3.8 to 4.6 stars
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