How We Tripled Organic Traffic for a Kerala Fintech Startup
FinTrack Solutions came to us with a 3-year-old website that barely ranked for any competitive keywords. Through a comprehensive SEO overhaul, we grew their organic traffic by 320% and pushed 18 keywords to page one.
🎯 The Challenge
FinTrack Solutions had invested heavily in their product but their website was invisible on Google. Despite operating for 3 years, they ranked for fewer than 5 keywords and received under 400 monthly organic visitors.
Their main challenges were: thin content, no backlink profile, poor technical SEO (slow Core Web Vitals), and zero local SEO presence in Kerala.
💡 Our Solution
We executed a full-stack SEO strategy over 4 months:
- Complete technical audit and Core Web Vitals optimisation (LCP reduced from 4.8s to 1.9s)
- Keyword research identifying 60+ high-intent, low-competition targets
- 12 long-form SEO blog posts targeting transactional and informational keywords
- Authority link building — 34 quality backlinks from fintech publications
- Google Business Profile optimisation for local Kochi searches
- Schema markup implementation for FAQ, Organisation, and BreadcrumbList
📈 Results & Outcomes
Within 4 months of starting the campaign:
- Organic traffic grew from 420 to 1,760 monthly visitors (320% increase)
- 18 keywords ranking on page one of Google India
- Domain Authority increased from 11 to 24
- Monthly organic leads increased from 12 to 37 (210% growth)
- Core Web Vitals passed all Google thresholds
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