SEO + Content Strategy That Generated ₹45L in New Revenue for an Ed-Tech Platform
LearnPath India was spending ₹3L/month on Google Ads but getting minimal organic traffic. Our SEO and content strategy replaced paid traffic with sustainable organic growth, reducing their CAC by 72% and generating ₹45L in attributable revenue over 6 months.
🎯 The Challenge
LearnPath India was almost entirely dependent on paid advertising for student acquisition, spending ₹3 lakh per month on Google and Facebook Ads. Their website had almost no organic presence and their cost per enrolled student (CAC) was ₹4,200 — unsustainably high.
💡 Our Solution
We built a 6-month SEO and content engine:
- Identified 200+ high-intent keywords across all course categories
- Published 48 long-form blog posts (avg. 2,000 words) targeting decision-stage queries
- Optimised all 120 course landing pages for search intent
- Built programmatic landing pages for city+course combinations (e.g. "Python course in Kochi")
- Earned backlinks from 22 educational publications and news sites
- Implemented course schema markup for rich snippet eligibility
📈 Results & Outcomes
- Organic traffic increased from 1,200 to 8,160 monthly visitors (580% growth)
- Student CAC reduced from ₹4,200 to ₹1,180 (72% reduction)
- Google Ads spend reduced from ₹3L to ₹80K/month
- ₹45 lakh in revenue directly attributed to organic search over 6 months
- 14 course pages ranking in position 1-3 on Google
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